Approach Entertainment Launches Music Label “Approach Music” Foraying into Punjabi Films Productions

Sonu Tyagi to Direct its First Punjabi Film,    Company To Focus on Music Videos Productions


Mumbai: Mumbai based Films Productions, Celebrity Management and Entertainment Marketing Company, Approach Entertainment has launched its music label “Approach Music’ focusing on Punjabi Independent music and Films industry.  The music label Approach Music has been launched by the company with the objective to expand in growing Punjabi Films and entertainment industry. The company is also working on the scripts and its pre- production of its Punjabi films and will be announcing them soon. The company will be offering expertise based solutions to music and films production industry through its innovative and creative concepts.

The first Punjabi film of the production house will be directed by award winning writer – director Sonu Tyagi who is heading Approach Entertainment and have been directing and producing advertising films, music videos and viral campaigns. He has also worked as executive producer with Bollywood films in the past and has his background in Journalism and Advertising. Sonu Tyagi is also working on a Bollywood Film which is in pre production now.

Approach Entertainment is being headed by Writer/ Director and Producer Sonu Tyagi. He is  noted writer, advertising films director and producer based in Mumbai. He has been associated with bollywood in various capacities in production, creative, direction, marketing and line productions. Sonu Tyagi did courses in Journalism, Advertising Management and Film Making after graduation in Psychology and found his own company at a very young age. Before venturing out in the Film world, he had stints with top advertising agencies in India as copywriter and account executive. He has been writing and directing Advertising Films for last 6 years.

Award winning Ad Films director, Writer and Producer Sonu Tyagi is all set to make his foray in bollywood with an Untitled Film to be produced by Films Productions and Celebrity Management Company, Approach Entertainment. The film is in Pre production stage right now and will be going on floor soon.The film will be produced under the banner of Approach Entertainment. The film will be its first Bollywood project under its own banner.

The fast growing films productions and entertainment marketing company has already planned its foray into Punjabi films production, distribution and marketing. Approach Entertainment will bring its bollywood expertise to Punjabi music and film industry. Apart from tapping the traditional promotional and distribution channels for music and films, the company is having strong network in digital distribution.

Approach Music will be giving complete support to the artist after launching the music videos as it has strong expertise in celebrity and artist management. The company has been working with bollywood celebrities for a decade now. Approach Music is also launching an international singer Rebeca Mayorga based in U.S. The music video will be launched soon.

The company will be working on all the verticals of entertainment industry in Punjabi giving all around support to music artists, producers and distribution channels. Approach Entertainment is a Full Fledged Films Productions, Celebrity and Artists Management, Films Marketing, Advertising and Corporate Films Productions, Events and Entertainment Marketing Solutions Company based in Mumbai with offices in New Delhi, Gurgaon and Goa.

The company has also set up its operations in Jalandhar now to tap the growing opportunities in Punjabi films productions and music. The company has the strong expertise in Films productions, films marketing, celebrity and artist management, films distribution, events and entertainment marketing.


Talking about the Approach Music Label and its foray into Punjabi films, Sonu Tyagi, Director, Approach Entertainment said “ Regional cinema and entertainment industry is growing very fast and music is the right plateform for the entertainment industry in Punjab. So to tap the entertainment industry here, we have launched the music label first and after that we will foray into film productions with 2-3 films in a year while we will also collaborate in films marketing and distribution.”

Talking about the Initiative for the Punjabi film industry and Approach Music launch, Omkar Tyagi, Director, Approach Music said “With the launch of Approach Music and Approach Entertainment Punjabi operations, we will bring the bollywood expertise to the regional industry while connecting the talented artists to bollywood to tap better opportunities. We will offer integrated support to the artists through our established network, production and distribution capabilities.Approach Music and Approach Entertainment Punjab is being headed by Jalandhar based Entrepreneur Omkar Tyagi who has diverse experience in Media, IT and social sectors.

Sonu Tyagi also bagged “The Bizz India 2010 Award” given by World Confederation of Business. He has already produced and directed numerous advertising films and music videos . Sonu Tyagi has been working as executive producer in bollywood and have line produced International Ad films and few hollywood films in India. He has also written novels and one of his next novel on One Sided Love will be launched next month. He has been associated with over 40 bollywood films in Writing, Direction, Line Productions and Marketing.

Approach Entertainment is an Award winning Films Productions and Celebrity Management Company with its own operations in Mumbai, Goa, New Delhi, Gurgaon and Jalandhar. The company offers solutions in Films Productions, Celebrity and Artists Management, Advertising and Corporate Films Productions, Films Marketing, Events and Entertainment Marketing solutions.

Contact for More Info:                   Approach Entertainment

Sonu Tyagi –          9820965004 / 9716962242             Email:

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By | 2017-08-23T19:06:19+00:00 August 23rd, 2017|News|0 Comments