Sonu Tyagi is an acclaimed award-winning writer, director, and producer. He is the Founder of Approach Entertainment, a leading full-service company specialising in Films Production, Celebrity Management, Advertising & Corporate Films, Film Marketing, Events, and Entertainment Marketing. He also heads Approach Communications, a prominent PR and Integrated Communications Agency, and Approach Bollywood, a dedicated platform for Bollywood and entertainment news.
With a deep spiritual inclination, Sonu Tyagi is the visionary founder of Go Spiritual, a spiritual and wellness organization dedicated to Spiritual Awareness, Philanthropy, Ayurveda, Mental Health & Wellness, Media, Spiritual Tourism, Organic Living, and Social Causes. Under this initiative, he launched Go Spiritual News Magazine & App, promoting spiritual consciousness and positive societal impact.
Sonu Tyagi’s professional journey reflects a unique blend of creativity, entrepreneurship, and purpose. He has collaborated with top advertising agencies and media houses, and he launched his entrepreneurial ventures at a young age. Academically, he holds a degree in Psychology and has pursued advanced studies in Advertising Management, Journalism, and Filmmaking, equipping him with a versatile skill set in storytelling, leadership, and human behaviour.
His contributions have been recognised with several prestigious accolades, including the Yuva Ratn Award, the Bizz India 2010 Award from the World Confederation of Business, the Service Excellence Award from the Worldwide Marketing Organization, the PR Agency of the Year Award, and the honour of being recognised as Top Most Leader in Mental Health.
Through Approach Entertainment and Go Spiritual, Sonu Tyagi continues to bridge the worlds of mainstream entertainment and spiritual wellness, creating meaningful content, mentoring talent, and driving initiatives that inspire positive change in society.
Under his leadership, the Approach Entertainment Group has garnered global acclaim and multiple prestigious accolades, including:
Beyond the boardroom, Sonu is a creative powerhouse. He has left an indelible mark on over 40 Bollywood films, contributing across Production, Marketing, Writing, and Creative Consultation. A gifted lyricist, he has also composed poignant lyrics for numerous films and independent music ventures.
Today, Sonu Tyagi spearheads operations for Approach Entertainment, Approach Communications, the charitable organization Go Spiritual India, and the news wire Approach Bollywood.
Sonu Tyagi is not just a filmmaker, he is a storyteller with a conscience and an entrepreneur with a vision. With over two decades of expertise in the Indian media landscape, Sonu stands as a bridge between the glamour of Bollywood and the depth of spiritual wisdom.
