Sonu Tyagi is a multifaceted leader in the Indian media and entertainment landscape, celebrated for bridging the gap between creative storytelling and strategic business execution. With a career that spans Advertising, Journalism, Bollywood Films, and Music Videos, Sonu has established himself not just as a contributor to the industry, but as a driving force behind its evolution.
Sonu’s journey began with a foundation in Psychology, giving him a unique insight into human behavior. However, his fervent love for cinematic expression led him to pivot and pursue post-graduate studies in Advertising, Journalism, and Filmmaking. This rare combination of psychological insight and media expertise became his signature strength.
At the young age of 24, after gaining rich experience with India’s top advertising agencies and media houses, Sonu embarked on a fearless entrepreneurial journey. He founded Approach Communications, which rapidly grew into India’s premier PR & Integrated Communications Agency. Expanding his vision, he later launched Approach Entertainment, a full-service Films Production and Celebrity Management company.
Under his leadership, the Approach Entertainment Group has garnered global acclaim and multiple prestigious accolades, including:
Beyond the boardroom, Sonu is a creative powerhouse. He has left an indelible mark on over 40 Bollywood films, contributing across Production, Marketing, Writing, and Creative Consultation. A gifted lyricist, he has also composed poignant lyrics for numerous films and independent music ventures.
Today, Sonu Tyagi spearheads operations for Approach Entertainment, Approach Communications, the charitable organization Go Spiritual India, and the news wire Approach Bollywood.
Sonu Tyagi is not just a filmmaker, he is a storyteller with a conscience and an entrepreneur with a vision. With over two decades of expertise in the Indian media landscape, Sonu stands as a bridge between the glamour of Bollywood and the depth of spiritual wisdom.
